MarketInk | Promotional Products & Apparel | Richmond, VA

Case Study: Insuring Happy Employees

Oct 8

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end ...

Case Study: Real Modern Recognition

Aug 10

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

Case Study: Roll Up in Style

Jun 19

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

May 28

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

Case Study: Wave Hello to Promotions

May 13

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

Industry Mini Drive: Doggy Daycare

Mar 22

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Case Study: The Weather is Snow Joke

Feb 14

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....

Case Study: Attract New Customers

Feb 6

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

Case Study: Thank You for Spooning

Jan 22

Description: 12 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...

Case Study: Getting Bent out of Shape for More Business

Jan 15

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

Case Study: Make a Spectacle

Nov 24, 2025

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Case Study: Hay, Where'd You Get That Tote?

Nov 9, 2025

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Case Study: I've Got You Covered

Oct 3, 2025

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Case Study: Happy to Hang Around

Aug 19, 2025

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Promotional Power: Engaging Visitors at Zoos and Aquariums

Jul 28, 2025

When it comes to spreading awareness and engaging visitors, zoos and aquariums have a wild advantage: their loveable animal ambassadors and awe-inspiring exhibits. But there's another secret weapon...

Case Study: Bake in Business

Jun 29, 2025

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Case Study: Put That on Your Calendar!

Jun 22, 2025

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

Case Study: Calendar Puns are Week

Jun 8, 2025

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

Case Study: This Promotional Product is in the Bag

Jun 1, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Industry Deep Dive: Pet Industry

May 25, 2025

The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...

Case Study: Fun in the Sun

Apr 12, 2025

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

Case Study: Inking Impressions

Mar 22, 2025

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

Case Study: A Golfer Giveaway

Feb 22, 2025

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

Case Study: Lunchtime Appreciation

Feb 8, 2025

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

Case Study: Sometimes You Just Need to Vent

Jan 10, 2025

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Case Study: Paw-se and Appreciate the Little Things

Dec 27, 2024

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Case Study: Fresh Mesh Promotions

Oct 9, 2024

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Oct 1, 2024

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design-fondly known as The Party Cup™. It's double-wall insulated, so it keeps refreshments cool on the beach while the talent...

Cheers! Let’s Sell More Beer!

Sep 17, 2024

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

Case Study: A Wedded Keepsake

Sep 2, 2024

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for t...

Case Study: Zip It Up

Aug 5, 2024

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

Case Study: Health & Wellness Spas

Jun 29, 2024

Products Javalina Jewel® Pen Industry Health Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage fee...

Case Study: Keeping it All Together

Jun 22, 2024

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch Ful...

Case Study: Create Your Own Reality

Jun 15, 2024

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

Case Study: A StuPENdous Promotion

May 31, 2024

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

May 24, 2024

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the mount...

Case Study: Practice Putting

May 17, 2024

2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...

Case Study: Lunchtime Loot

May 10, 2024

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

Case Study: Improve Sales and Traffic

Mar 28, 2024

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

Case Study: A Spoon-taneous Promotion

Feb 27, 2024

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

Case Study: Celebrate Milestones

Feb 12, 2024

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

A Lunch That Packs a Punch

Dec 7, 2023

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Case Study: Take a Map!

Oct 31, 2023

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

Case Study: Raise Your Glass

Sep 17, 2023

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Case Study: A Not-So-Silly Idea

Aug 11, 2023

An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...

Case Study: It's in the Bag

Jul 20, 2023

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

Case Study: Rock out on the Run

Jul 12, 2023

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

Case Study: Work it Out!

Jun 13, 2023

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

Case Study: The Write Stuff

Jun 6, 2023

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

Case Study: Too Hot to Jot

Apr 23, 2023

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

Case Study: Go Green or Go Home

Apr 15, 2023

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service ar...

Case Study: Staying Safe for Back-to-School

Mar 18, 2023

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...

Case Study: Do a Double Take

Feb 24, 2023

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

Case Study: I Was Framed!

Feb 10, 2023

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

Case Study: You've Got the Power

Nov 28, 2022

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. ...

Case Study: The Big Picture

Oct 15, 2022

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Case Study: Bear With Us

Sep 30, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

Case Study: Keep it Cooler

Aug 17, 2022

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Case Study: Resort Incentive Yields Oceans of Opportunity

Aug 2, 2022

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Case Study: Welcome New Hires!

Jul 11, 2022

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill p...

Case Study: Custom Caps with a Budget Cap

Jun 19, 2022

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

Case Study: Masks and Casks

May 21, 2022

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks impr...

Case Study: Don't Run from this Promo!

May 6, 2022

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

Case Study: A New Way to Do Cross-Promotions

Apr 6, 2022

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Case Study: A Cheese-y Promotion

Feb 21, 2022

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

Case Study: Safety First

Feb 14, 2022

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Case Study: Keep it Sweet

Jan 31, 2022

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Case Study: The Write Way

Dec 17, 2021

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of ...

Case Study: Info in a Flash

Nov 18, 2021

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...

Case Study: Charity Fundraiser

Nov 11, 2021

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Case Study: Look, Ma, No Hands!

Nov 4, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

Case Study: Success on Campus

Oct 13, 2021

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

Case Study: It's Raining Cats and Dogs

Sep 29, 2021

Item: Puppies Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide p...

Case Study: It Takes a Village

Sep 15, 2021

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

Case Study: Snap a Pic!

Jul 18, 2021

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Case Study: Snack Pack It!

Jul 3, 2021

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating ...

Case Study: Computer Repair At Your Fuzzy Fingertips

Jun 19, 2021

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

Case Study: Jot It Down

May 28, 2021

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

Case Study: Recycle, Reuse, Read a Book!

May 21, 2021

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

Case Study: A Race to Remember

May 14, 2021

Item: Sport Bottle with Metallic Ring - 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an initi...

Case Study: Have a Seat

May 7, 2021

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

Case Study: These Calendars Aren't Week

Apr 8, 2021

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Case Study: A

Apr 1, 2021

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

Case Study: Pull Up a Chair and Stay Awhile

Mar 24, 2021

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

Case Study: Wheelie Important Paperwork

Feb 24, 2021

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

Case Study: Stick to the Schedule

Feb 9, 2021

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Case Study: Spec-Tacular Promotions

Jan 26, 2021

Description: CUSTOM Malibu Sunglasses Industry: Food Beverage What it was purchased for: The end user wanted to give something away at this year's Spring Break in Jamaica for an MTV event th...

Case Study: Save the Date, Save the Day

Jan 19, 2021

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: You Can Count on Us

Dec 29, 2020

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...